Distribution

The distribution division promotes and distributes major brands like AARDEE, Frigidaire, Kelvinator and Kenwood across different markets and product categories.

In 2014 AARDEE a world renowned German brand with a clear focus on the health and safety of the customer was launched by Ideas91 across various markets of Middle East and Africa.

The organization has tied up with Electrolux group of companies to market the full range of kitchen non electrical products under the Frigidaire brand and small appliances and beauty care products under the 100 year old brand Kelvinator – across various markets.

Under brand Kenwood Ideas91 distribute Major Domestic Appliances (MDA). The brand aims to be the largest MDA brand across the region competing with the largest European brands.